Privacy policy

Privacy Policy

Effective date: September 23, 2026
Last updated: September 23, 2026

At AlphaMens Store, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, how long we retain it, and the privacy choices available to you.

By visiting AlphaMens.ca, purchasing a product, creating an account, contacting us, or otherwise interacting with our store, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with AlphaMens Store, we may collect the following information.

Contact Information

This may include your:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order Information

This may include:

  • Products purchased

  • Product selections and customization instructions

  • Order history

  • Shipping and delivery information

  • Information necessary to process, produce, fulfill, and deliver your order

Payment Information

Payments are securely processed by Shopify and other authorized payment providers.

AlphaMens Store does not directly store or have access to your complete payment card information.

Account Information

If you create a customer account, we may collect information associated with that account, including your contact information, login activity, order history, and saved preferences.

Device and Browsing Information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages and products viewed

  • Referring website

  • Approximate location

  • Shopping activity

  • Interactions with our website

Cookies and Similar Technologies

We may use cookies, pixels, tags, local storage, and similar technologies to:

  • Operate the website

  • Maintain your shopping cart

  • Remember your preferences

  • Complete checkout

  • Protect the store against fraud

  • Analyze website traffic and performance

  • Measure advertising campaigns

  • Support marketing and personalization activities where permitted

Communications With Us

We may collect information you provide when you:

  • Contact customer service

  • Submit a privacy request

  • Report a problem

  • Request a return, refund, replacement, or store credit

  • Subscribe to marketing communications

  • Communicate with AlphaMens Store through email, forms, social media, or other channels

How We Use Your Information

We may use your personal information to:

  • Process, produce, fulfill, and deliver orders

  • Process payments and transactions

  • Manage customer accounts

  • Provide customer service

  • Communicate about orders, production, shipping, returns, refunds, replacements, or support requests

  • Process product customization instructions

  • Maintain and improve our products, website, and customer experience

  • Detect and prevent fraud, unauthorized transactions, abuse, and security risks

  • Measure and analyze website performance

  • Understand how customers interact with our store

  • Provide marketing, promotions, personalization, or advertising where permitted by law

  • Maintain business, accounting, tax, and transaction records

  • Establish, exercise, or defend legal rights

  • Comply with applicable legal, regulatory, accounting, and tax requirements

We do not sell personal information for money.

Consent and Legal Purposes

Where required by applicable law, we collect, use, or disclose personal information with your consent.

In other circumstances, we may process personal information when reasonably necessary to:

  • Complete a transaction you requested

  • Fulfill our agreement with you

  • Comply with a legal obligation

  • Prevent fraud or protect our store, customers, and systems

  • Pursue a legitimate business purpose permitted by law

You may withdraw your consent where processing is based on consent. Withdrawing consent does not affect processing that occurred before the withdrawal and may limit our ability to provide certain products or services.

Cookies and Tracking Technologies

AlphaMens.ca uses cookies and similar technologies to operate, protect, and improve the website.

Essential Cookies

These cookies are required for core store functions, including:

  • Maintaining your shopping cart

  • Remembering checkout information

  • Processing transactions

  • Providing account functionality

  • Maintaining website security

Essential cookies cannot always be disabled without affecting the operation of the website.

Analytics Cookies

These cookies help us understand how visitors use our website, identify technical issues, and improve store performance.

Advertising and Marketing Cookies

These cookies may be used to:

  • Measure advertising campaigns

  • Determine whether an advertisement resulted in a visit or purchase

  • Provide more relevant advertising

  • Limit repeated advertisements

  • Support marketing and personalization activities

Depending on your location, you may have the right to accept, reject, or manage non-essential cookies.

You can manage your choices through our cookie banner or the Cookie Preferences link available on our website. You may also manage cookies through your browser settings.

Disabling certain cookies may affect website features, analytics, personalization, or your shopping experience.

How We Share Personal Information

We may share personal information with trusted service providers when reasonably necessary to operate our business and provide our services.

Shopify

Our store is hosted by Shopify. Shopify processes personal information when you visit our store, create an account, or make a purchase.

Depending on our Shopify privacy settings and the services enabled on our store, Shopify may also process information to provide, personalize, and improve services based on your interactions with Shopify, AlphaMens Store, and other merchants.

For more information, review the Shopify Consumer Privacy Policy.

Production and Fulfillment Partners

We may share the information required to manufacture, personalize, fulfill, and ship your made-to-order products with carefully selected production and fulfillment partners.

This information may include your name, shipping address, order details, selected products, and customization instructions. Only the information reasonably necessary to complete your order is shared.

Payment Processors

Payment providers securely process transactions and may conduct fraud prevention, identity verification, or regulatory compliance checks.

Shipping and Delivery Providers

We may share the information necessary to deliver your order, provide tracking, and resolve delivery issues.

Analytics, Advertising, and Marketing Providers

Where permitted by law and consistent with your privacy choices, we may share certain device, browsing, and interaction information with providers that help us:

  • Analyze website activity

  • Measure campaign performance

  • Deliver advertising

  • Communicate relevant promotions

Professional and Legal Service Providers

We may disclose information to accountants, legal advisers, insurers, consultants, fraud prevention providers, or government authorities where reasonably necessary for professional services, compliance, security, or legal obligations.

Business Transfers

If AlphaMens Store is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

We only share personal information as reasonably necessary for the purposes described in this policy or as otherwise permitted or required by law.

Targeted Advertising and Privacy Choices

Depending on where you live, certain advertising or data-sharing activities may legally be considered selling, sharing, or targeted advertising, even when no money is exchanged for your personal information.

Where required by applicable law, you may have the right to opt out of these activities.

You can exercise available choices through:

  • Our cookie banner

  • The Cookie Preferences link on our website

  • An available data-sharing opt-out page

  • Your browser privacy settings

  • A request sent to our Privacy Officer

If your browser supports a legally recognized privacy preference signal, such as Global Privacy Control, we may process that signal as an opt-out request where required by applicable law and supported by our systems.

International Data Processing

AlphaMens Store is based in Québec, Canada.

Some of our ecommerce, payment, production, fulfillment, analytics, and shipping service providers may process or store personal information outside Québec or Canada.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to its courts, law enforcement agencies, or regulatory authorities.

We take reasonable steps to work with service providers that maintain appropriate privacy and security safeguards.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of certain personal information

  • Request information about how your information is collected, used, or shared

  • Withdraw consent where processing is based on consent

  • Object to or restrict certain uses of your information

  • Opt out of certain marketing, advertising, or data-sharing activities

  • Request a copy of eligible personal information in a structured and commonly used technological format

  • Request that the dissemination of certain personal information cease or that certain information be de-indexed, where provided by law

  • Submit a question or complaint about our privacy practices

These rights may be subject to legal limitations and exceptions.

To submit a privacy request, contact our Privacy Officer at:

steve@alphamens.ca

We may need to verify your identity before processing a request. We will only request information reasonably necessary to verify your identity and respond to your request.

Marketing Communications

Where permitted by law, we may send marketing emails or other promotional communications.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in a marketing email

  • Adjusting available communication preferences

  • Contacting us at steve@alphamens.ca

You may continue to receive non-promotional communications related to orders, transactions, customer service, security, or legal notices.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our products and services

  • Complete and document transactions

  • Maintain business, accounting, and tax records

  • Comply with legal and regulatory requirements

  • Prevent fraud and security incidents

  • Resolve disputes

  • Enforce our agreements

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer required, we take reasonable steps to delete, destroy, or anonymize it in accordance with applicable law.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

  • Unauthorized access

  • Unauthorized use or disclosure

  • Loss

  • Theft

  • Alteration

  • Accidental destruction

  • Security breaches

However, no electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.

You should never share your account password, payment credentials, or other sensitive login information with anyone.

Privacy Incidents

If we become aware of a privacy or security incident involving personal information, we will assess the incident and take reasonable steps to reduce the risk of harm.

Where required by law, we will notify affected individuals and the appropriate privacy authorities.

Children’s Privacy

AlphaMens Store does not knowingly collect personal information from children in violation of applicable privacy laws.

Our products and services are not directed toward children who are unable to provide valid consent under applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, contact our Privacy Officer so that we can review the situation and take appropriate action.

Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, content, or security of third-party services. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our business practices

  • Our services

  • Our technology

  • Our service providers

  • Legal or regulatory requirements

The updated version will be published on AlphaMens.ca with a revised “Last updated” date.

Where required by law, we will provide additional notice or obtain consent before making a material change.

Contact Us and Privacy Officer

AlphaMens Store has designated a person responsible for the protection of personal information.

For questions, complaints, privacy requests, or concerns about this Privacy Policy, contact:

Privacy Officer
AlphaMens Store
Steve Cournoyer
Email: steve@alphamens.ca

We will review privacy inquiries and complaints and respond within the time required by applicable law.